JAM by Hedayat portrait

JAM BY HEDAYAT: FROM EGYPT TO THE WORLD

After working for twenty years in residential and commercial interior design projects as Eklego Design’s founding partner, Hedayat moved to London with her hus...

JAYDA HANY: THE FUTURISTIC SHOE DESIGNER

Jayda Hany has always been passionate about creative disciplines, that’s why she decided early on to study Architectural Engineering at the American University...

DINA ALY: BRANDING AS CHOREOGRAPHY

An ironman athlete, a mom and the co-founder of Matter, Dina Aly is the proof limits are there to be challenged and made a thing of the past. Creativity wa...

NOHA ZAYED: CAPTURING CULTURAL HERITAGE

In a fast-forward world of social media, where we are used to seeing trends and styles that are short lived, Noha Zayed, an Egyptian self-taught photographer a...