INNOVATION & SOCIETY

THE SOPORIFIC SMELL

A research conducted on sleep behavior in the UAE revealed that about nine in ten people are not getting the ideal eight hours of sleep a night. In order to h...

ROAD RAGE RADIO

This isn’t a traditional Radio spot, but a sponsorship takeover, where Chevy dictated radio stations’ playlists to calm drivers on the road in Ramadan. To mak...

UNSEEN POTENTIAL

Unseen Potential: Elevating the unseen potential and pride of every single mechanic who took part, we helped them inspire a much wider audience to realize the...

DESIGNED TO PROTECT PEDESTRIANS

UAE is reputed for its fast driving style, grand design highways and speed cars aficionados. Is there a solution to safely integrate pedestrians in the need f...

VIP Fridge Magnet – Red Tomato Pizza

INNOVATION & SOCIETY Red Tomato is a neighborhood pizzeria wanting to drive loyalty with existing customers and increase delivery orders. Going up again...

BACK OFF RADIO

Tailgating is a global problem, but in the UAE it is the major cause of road accidents. Dubai Police records show that in the last year, more than 43,200 acci...