WHY PRIVATE DIPLOMACY
We live in a fluid world. It’s enough a hastag and some instagram research to check the vibe of a nation, a community state of mind or the pulse of the remotest places on Earth. There is no wonder – efficient contemporary diplomacy is nomadic, personal and vocational, before anything else.
As history proved time and time again, a country reputation changed for the better by individuals with a strong connection with their best national self. Without being officially appointed, the most gifted, intelligent and arduous of them manage to associate their country with the ultimate performance through inventions, explorations, art or worldwide achievements.
And then, there are the influencers having an unbiased perspective about the world: travelers, thinkers, photographers, writers with an immense love for diversity, sharing their cultural interactions with the wide world, in a wise, embracing key. They are the private diplomats of the day.