EVOLUTION

AZZA FAHMY: THE CRAFTMANSHIP OF CULTURE

Almost 50 years ago Azza Fahmy initiated her journey towards being one of the most esteemed jewelry designers in the MEA region. With a profound purpose, Azza ...

BAHIA SHEHAB: ARTIVISM AT ITS BEST

Bahia Shehab is an artist, designer, and art historian. She is a professor and the founder of the graphic design program at the American University in Cairo, ...
JAM by Hedayat portrait

JAM BY HEDAYAT: FROM EGYPT TO THE WORLD

After working for twenty years in residential and commercial interior design projects as Eklego Design’s founding partner, Hedayat moved to London with her hus...

JAYDA HANY: THE FUTURISTIC SHOE DESIGNER

Jayda Hany has always been passionate about creative disciplines, that’s why she decided early on to study Architectural Engineering at the American University...