EVOLUTION

DINA ALY: BRANDING AS CHOREOGRAPHY

An ironman athlete, a mom and the co-founder of Matter, Dina Aly is the proof limits are there to be challenged and made a thing of the past. Creativity wa...

NOHA ZAYED: CAPTURING CULTURAL HERITAGE

In a fast-forward world of social media, where we are used to seeing trends and styles that are short lived, Noha Zayed, an Egyptian self-taught photographer a...

SOMAYA ZIDAN: THE MODERN MERMAID

If we told you we had the honor of meeting a real mermaid, what would you think? Would you say that we are talking about a fairytale? Well, fairytales can com...

GANZEER: EGYPT’S POP ENFANT TERRIBLE

Described as a “chameleon” by Carlo McCormick in The New York Times, Ganzeer operates seamlessly between art, design, and storytelling, creating what he has co...