FASHION & CULTURE
Our creative idea – Be Seen– celebrated the Abaya as a canvas upon which to express female individuality through choice accessorization. Traditionally seen as a vehicle of conformity, in reality the Abaya is no such thing. Its silky, jet black finish provides the perfect foil against which a colorful highlight (be it a handbag, ring or shawl) can have maximum visibility and impact. Be Seen sought to remind people that conventional views of the Abaya are off the mark, as a significant number of women living in the Gulf, who adhere to its cultural and societal norms, still find room to express their individuality through this unique and iconic dress.
Agency – Y&R Dubai