CTZN Cosmetics is more than a brand, it is a revolution in and of itself! You might have recently got acquainted with them through TikTok, where thousands of girls are raving over their lipsticks. What’s the catch, you might ask? Well, NUDIVERSAL, their collection of 25 different shades of nude lipsticks and lip glosses make women all around the world feel considered and empowered.
Launched in 2019 by the Khan sisters – Aleena, Aleezah, and Naseeha – CTZN has become their way of preaching for diversity & inclusivity in beauty. Raised in the U.A.E., with Pakistani ethnicity, the sisters had enough when they noticed that they could never find a good match for their own skintone, with no representative models that looked like them. Their frustration was a catalyst of disruption for the whole industry, launching the widest range of nude lipsticks available, which has been a huge success and got them Allure’s Best of Beauty Award. Now, customers of MENA can finally buy the perfect colour, without needing to mix several products.
Today, CTZN aims to cater to every gender and race, all while offering safe, vegan and cruelty-free. The Khan sisters knew from the start that, as long as they support eachother, their individual talents and passions can shine.
What really won our hearts over is the fact that these ladies aren’t afraid to bring awareness to different cultures! Every NUDIVERSAL shade was named after cities they’ve visited around the world and they have started a video segment, called the CULTUTORIAL, where you can learn about someone’s culture while they do their makeup routine, a slice of life and a way to get immersed in someone’s quirks and beautifully different background.
It seems that CTZN have the best recipe for beauty & brains. It’s time to get your makeup & culture fix, ladies!
Photo credits: CTZN
Check out their makeup collection at ctzncosmetics.ae.