BECOMING A GAMECHANGER
Lama Jouni is a ready-to-wear label created in November 2013 in Paris. It started in 2007 when Lama Jouni, the designer and founder of the company, moved to Paris to pursue her dream of crafting beauty and becoming one of the newly emerging Middle Eastern designers in the international fashion industry.
After finishing her studies at Parsons Paris she trained at some of the most respected fashion houses including Balmain, Rad Hourani, and Reed Krakoff, helping her develop her own unique style of designs, emphasizing femininity and elegance, with a daring twist at times.
Lama Jouni’s designs aim to fill the gap between streetwear and high-end brands, always ensuring the highest quality and original designs, maintaining affordable prices so that any woman can afford to feel like they are walking their own runway, but in the streets.
She wants everybody to experience the feeling of true quality clothes and luxury.
TRANSFORMING SPORTSWEAR INTO CHIC STREETWEAR
Some of her most iconic designs are the ones crafted in collaboration with global sports brand PUMA. They have joined forces to launch an exclusive range of Thunder footwear and athletic-inspired fashion, under PUMA’s collaborative platform, Co.Creative.
PUMA’s Senior Head of Select Yassine Saidi selected creative director Lama Jouni as an ideal co.creator for her embodiment a modern approach to classic, minimalist ready-to-wear with an edge.
You’ve surely seen these gorgeous sneakers everywhere! And why wouldn’t you? They’re so stylish and versatile, making any look sporty and chic!
Of course, let’s not forget all the celebrity endorsements she’s been catching, like Rihanna, Bella Hadid, Nicole Sherzinger, Jasmine Sanders.
To see what more Lara is cooking up, check out her site and preorder her S/S20 and A/W20 collection.