DINA ALY: BRANDING AS CHOREOGRAPHY
An ironman athlete, a mom and the co-founder of Matter, Dina Aly is the proof limits are there to be challenged and made a thing of the past. Creativity wa...
NOHA ZAYED: CAPTURING CULTURAL HERITAGE
In a fast-forward world of social media, where we are used to seeing trends and styles that are short lived, Noha Zayed, an Egyptian self-taught photographer a...
VILLA CHAMS: A TEMPLE-LIKE PLACE TO TAKE A BREATHER
As the recent tragic events in Lebanon have swept over its charming energy and resilient people, it's important to remember to celebrate this country's beauty ...
SOMAYA ZIDAN: THE MODERN MERMAID
If we told you we had the honor of meeting a real mermaid, what would you think? Would you say that we are talking about a fairytale? Well, fairytales can com...
GANZEER: EGYPT’S POP ENFANT TERRIBLE
Described as a “chameleon” by Carlo McCormick in The New York Times, Ganzeer operates seamlessly between art, design, and storytelling, creating what he has co...
COUCLA REFAAT: TO INSPIRE AND BE INSPIRED
Coucla Refaat is a woman on a mission. She has been fortunate enough to be able to travel too many faraway places from her home, beloved Egypt, and get amazing...