THE SOPORIFIC SMELL
A research conducted on sleep behavior in the UAE revealed that about nine in ten people are not getting the ideal eight hours of sleep a night. In order to h...
ROAD RAGE RADIO
This isn’t a traditional Radio spot, but a sponsorship takeover, where Chevy dictated radio stations’ playlists to calm drivers on the road in Ramadan. To mak...
NORA FERNEINE
the soul of an artist with a brilliant business brain Nora grew up in a family of artists. Her art background, doubled by her business education, al...
AL UMOBUWAH: PUTTING “MUM” INTO “PARENTHOOD”
Arabic, like a few other languages, contains a variety of words stemming from paternal-centered roots. The word “parenthood” (Al Obuwah) is one such word. Alt...
THE FASTING PIXELS
Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For ...
A COMB FOR A SPIRITUAL METAPHOR
Some ideas stand the test of time. This one, inspired by the words of the Prophet Muhammad: “All humans are equal like the teeth of a comb”, was an invitation...