Creativity

Creativity

SPEAK UP – UN WOMEN

GENDER, SOCIETY & CULTURE 47% of married Egyptian women suffer from domestic violence and 99% of all women suffer from sexual harassment. Females prefer...

SKIP FRIDAY 13

LOCAL FLAVOUR Skip Friday 13th and play Loto.skipfriday13.com A 24-hour microsite experience that allowed everyone in Lebanon on Friday, May 13, 2016 to pla...

LEGALLY BRIDE

LOCAL FLAVOR Our strategy was simple, we aimed at bringing to life the religious law s in Lebanon that allow girls as young as 9 to legally wed. We wanted t...

The woman behind the veil

GENDER, SOCIETY & CULTURE To promote the card, we didn’t do a standard promotional or traditional campaign talking about how the card is good for women....

GARBAGE GOURMET

SOCIETY AT LARGE We needed to get our message across to the general population of Israel, with literally zero-media budget. So we decided to create a piece ...

100% KOSHER HEAD & SHOULDERS

SOCIETY AT LARGE We created a new mechanism: “Divine Sampling”.We know that word of mouth is incredibly powerful, but we discovered an even more effective c...