100% KOSHER HEAD & SHOULDERS
SOCIETY AT LARGE We created a new mechanism: “Divine Sampling”.We know that word of mouth is incredibly powerful, but we discovered an even more effective c...
Creativity
Creativity
The Good Note
CATALYST FOR GOOD Lebanon has absorbed more than 2 million Syrian refugees. More than half are children, drastically increasing the number of children begg...
Gillette Babyface – P&G
GENDER, SOCIETY & CULTURE We realised that the last opportunity to change behaviour was when men become dads. It’s a moment when they are prepared to ma...
Good vibes from Saudi Arabia – Omar Al Abdali & Loui Kofiah
PEOPLE At the Lynx, on the Arabic Creativity Stage, the most impactful presentation I attended in 2018, came from TBWA’s Saudi Branch. Omar Al Abdali – the...
The man sitting next to you
LOCAL FLAVOUR While watching a movie in the cinema is a fun and exciting experience, the film shows how the experience can be ruined by depicting the dark, ...
#UNDRESS522 – ABAAD Resource Centre for Gender Equality
GENDER & SOCIETY On the surface, Lebanon seems to be one of the most open societies in region. Underneath the surface, a patriarchal mindset is the prev...