THE TOXIC FLAG
Awarded in Cannes at Health & Wellness category with bronze, "The toxic flag" campaign was using large scale art installation to make a powerful stateme...
Impact Ideas
Impact Ideas
BEN GRIFFITHS & LOGAN ALLANSON
How to be a winner with heart? basically, use your head and common sense Memac Ogilvy performed beautifully at the latest edition of Dubai Lynx. Behind...
THE SOPORIFIC SMELL
A research conducted on sleep behavior in the UAE revealed that about nine in ten people are not getting the ideal eight hours of sleep a night. In order to h...
A COMB FOR A SPIRITUAL METAPHOR
Some ideas stand the test of time. This one, inspired by the words of the Prophet Muhammad: “All humans are equal like the teeth of a comb”, was an invitation...
SALT AND PEPPER FOR POP-CULTURE
In Lebanon, there are more women than men - 6 women for every man, to be more precise. Leo Burnett Beirut used this sociological fact to grow the business of ...