INNOVATION

INNOVATION

LIFE QUALITY HAS A NEW STANDARD

Ikea Israel alongside McCann Tel Aviv has released a set of furniture hacks that anyone can download and 3D-print to make their products more usable by people...

RADIO TESTS FOR TROUBLED EARS

It’s a fact: early sufferers of hearing loss lose the ability to hear sounds above 4 kilohertz. Because the hearing quality evaluation process is not al...

THE SOPORIFIC SMELL

A research conducted on sleep behavior in the UAE revealed that about nine in ten people are not getting the ideal eight hours of sleep a night. In order to h...

ROAD RAGE RADIO

This isn’t a traditional Radio spot, but a sponsorship takeover, where Chevy dictated radio stations’ playlists to calm drivers on the road in Ramadan. To mak...

RX PRESCRIPTION STICKERS

To address the issue of literacy and to curtail the risk of an overdose, a simple pictorial prescription was devised. It clearly indicated all the key element...

UNSEEN POTENTIAL

Unseen Potential: Elevating the unseen potential and pride of every single mechanic who took part, we helped them inspire a much wider audience to realize the...