ELDAR YUSUPOV: THE BEST IN THE WORLD, AGAINST ALL ODDS
Working in McCann Tel Aviv for 3 years now, Eldar Yusupov, 33 is the man behind #ThisAbles, one of the most appraised ideas at Cannes Lions 2019, with 11 trop...
Israel
Israel
LIFE QUALITY HAS A NEW STANDARD
Ikea Israel alongside McCann Tel Aviv has released a set of furniture hacks that anyone can download and 3D-print to make their products more usable by people...
SIGAL ABUDI
FROM ÉCOLE DES BEAUX ARTS TO CANNES Sigal Abudi defines any convention. She is an awarded Creative Director, Lions included, and the mother of three. She ...
GARBAGE GOURMET
SOCIETY AT LARGE We needed to get our message across to the general population of Israel, with literally zero-media budget. So we decided to create a piece ...