A SAUDI PRINCESS TO INSPIRE THE COUNTRY BEYOND TIME
Glass Lion Grand Prix winner at Dubai Lynx 2019 2018 was a transformational year for women in Saudi, a country where women had faced restrictions from vot...
Saudi Arabia
Saudi Arabia
MIDDLE EASTERN WOMEN HAVING A SAY ON FOOTBALL
Females in the Middle East are currently battling for equal rights across several fronts. Despite some recent progress, certain areas of Arab society remain o...
THE FASTING PIXELS
Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For ...
AN ODE TO ARAB FEMINISM
GENDER, SOCIETY & CULTURE The western media’s narrative of feminism and women empowerment, does position itself as incompatible with Islam and the Arab ...
The woman behind the veil
GENDER, SOCIETY & CULTURE To promote the card, we didn’t do a standard promotional or traditional campaign talking about how the card is good for women....
Good vibes from Saudi Arabia – Omar Al Abdali & Loui Kofiah
PEOPLE At the Lynx, on the Arabic Creativity Stage, the most impactful presentation I attended in 2018, came from TBWA’s Saudi Branch. Omar Al Abdali – the...