KEVLAR AS COVER BOOK CHOICE

When the Taliban invaded Northern Pakistan, they banned girls from attending school, often resorting to violence to enforce edicts. Opposition was punished by execution, yet brave schoolgirls such as Malala Yousufzai, Shazia Ramzan and Kainat Riaz fought back by continuing to go to school. Tasked with designing the brave biography of Malala, Shazia and Kainat, Impact BBDO designed more than just a cover and a book: they built a symbol with the ultimate message of resistance – a book that speaks of knowledge being more powerful than any bullet that might try to stop it. But they didn’t just want the book to say that it was powerful. They wanted the book to PROVE it. Introducing the world’s first bulletproof novel: a book that tells the girls’ stories on paper but is bound with a cover made of bullet-resistant Kevlar-XP fiber with the capability of halting a 9mm bullet fired at close range. In the words of Malala: “What frightens extremists most is a girl with a book.” The BBC wrote that “This book sends a clear message that knowledge is unstoppable.” Arab News claimed that this campaign “Inspires and motivates girls to go to school.”