LoveAndLobby is a private diplomacy platform aiming to discover and promote nations of the world through their best talents, makers and inventors.

By switching the gravity center from politics and over-drama to culture, art and good vibes, we create a new frame to relate with “the other”, beyond clichés. “Where are you from”, a question that carried within a consistent set of preconceptions to be activated immediately after the answer, is, for us, an expression of genuine curiosity for the fascination of the worlds we might know little about.

If there is such a thing as the soul of the nations, #LoveAndLobby is in its quest, ready for this cartographic endeavor.