EVOLUTION

Contemporary classics, with Bouguessa

Bouguessa should be a staple in every contemporary woman's wardrobe. You might be familiar with the Dubai-based brand, as it exploded in popularity in 2017, wh...
Portrait Photo of Creative Director Diaa in black and white

The legend behind the Ad: Diaa

Mohamed DiaaElDin Osman - or just ‘Diaa’ for short, is what we like to call a Legend among the Greats. If you think you haven't heard of him, you might be wron...

Bodies as Clothing: Animistic Fashion

From a young age, we are taught to empathize with the people around us. But what about our planet? What if all the things in our physical world had consciousne...