Some ideas stand the test of time. This one, inspired by the words of the Prophet Muhammad: “All humans are equal like the teeth of a comb”, was an invitation to a debate over some sensible topics on the new proposed Egyptian constitution, in the context of a student campus. Translating this idea into a real comb, instead of using a simple poster, was a strong visual metaphoric reminder that Islam is a religion of equality, not the extremist version that rules in some isolated, yet dangerous areas today. The solution was created by the local agency Omar Hilal, way back, in 2013.
AGENCY: Omar Hilal
CLIENT: JRMC / GAPP