SOCIETY VS POLITICS
Corruption in Lebanon is everywhere. It lives in an economy of its own feeding on everything; and as a result, the fight against it seems hopeless. But the truth is, corruption acts exactly like a private business: The more you buy from it, the more it grows. We wanted corruption to go bankrupt. Corner shops in Lebanon are not only part of the folklore of the country but are known to provide more than the usual merchandise and services you’d usually look for. The mercantile nature of corruption in Lebanon made the corner shop a powerful symbol in our campaign.
Agency – LEO BURNETT BEIRUT
CREATIVITY NATIONSBEYONDCLICHES LEBANON CORRUPTION LEO BURNETT BEIRUT LOVEANDLOBBY