GENDER, SOCIETY & CULTURE We realised that the last opportunity to change behaviour was when men become dads. It’s a moment when they are prepared to ma...
GENDER & SOCIETY On the surface, Lebanon seems to be one of the most open societies in region. Underneath the surface, a patriarchal mindset is the prev...
GENDER & CULTURE Despite being a 3000 year old civilization, there exists a peculiar taboo in Egypt, where men never disclose their mother’s names in pu...
GENDER & CULTURE The idea evolved over time. From the outset, we didn't want to get involved in superficial giveaways and overt sales tactics. We wanted...