the hand behind “The Next Rembrandt”
In high school he coincidentally created a website which later became the main source of fantasy literature and role-playing games in Turkey. “By choosing a career in stomatology, I was on my way to be a bad dentist who was good at drawing”, he admits. After couple of years and some cavity ﬁllings, he decided to quit and study Graphic design instead. The rest is history. He has worked for DDB&Co. and TBWA Istanbul and contributed to their way to Cannes. He also won Turkey’s only Film Lion. In 2014, he moved to The Netherlands with his wife. As part of the JWT Amsterdam, he won 18 Lions, including 2 Grand Prix, in two years, while the company won the Innovation Agency of the Year in Cannes. His favorite project he contributed so far remains “The Next Rembrandt”. He is currently working at Wieden + Kennedy Amsterdam. Guney ﬁnds cooking therapeutic; he is interested in political communication and how the universe works.
#3 ART DIRECTOR: Cannes Lions Global Creativity Report 2016
2x GRAND PRIX
The work of Guney Soykan