AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

Arabic, like a few other languages, contains a variety of words stemming from paternal-centered roots. The word “parenthood” (Al Obuwah) is one such word. Although, many Arabs have, over time, understood that word to mean both – father and mother – the word “parenthood” in Arabic actually translates into “fatherhood” in verbal usage. The primary Arabic word for “parenthood” (Al Obuwah) leaves “mum” out. Other Arabic words, used for “parenthood” such as “Walediya”, are also derived from words such as “Waled”, meaning “father”. There is NO word for “parenthood” that includes or implies “mother”. So, we did something no brand had ever attempted. Working with linguists, we created a new Arabic word, giving equal importance to both parents and putting “Mum” into “Parenthood”. Introducing: AL UMOBUWAH. A word that means “Motherhood AND Fatherhood”.