Hessa Falasi launched her contemporary luxury Abaya brand with a vision in mind! She wanted to inject elegance, simplicity, quality & timeless designs into the lives of modern Arab women through traditional, but immaculate Abayas, Kaftans, and other breathtaking clothing pieces. With its flagship store in Dubai Design District, Hessa showcases her intricate design but also provides tailoring, custom-made garments, private consultations to curate exclusive pieces.
Hessa is one the most searched Emirati modest fashion designer in the world. Why? Well, she actually is the one who started the iconic belted abaya trend years ago, which has stood the test of time and still remains a part of the designer abaya wardrobe of the modern woman.
Her milestones as a trailblazer don’t stop only at impressive designs, but partnerships, as well! She’s collaborated with iconic brands such as Mercedes Benz, Etihad Airways, Porsche, just to name a few!
Her designs feature intricate embroidery, embellishments, and traditional Arabic patterns, often incorporating daring colors and luxurious fabrics such as silk, velvet, and organza. She is revolutionizing traditional clothing by paying attention to global fashion trends and creating a distinct aesthetic that appeals to a wide range of customers.
Hessa Falasi’s brand is a testament to the vibrant and diverse fashion scene in Dubai, which is known for its fusion of traditional Middle Eastern styles with modern, global fashion trends. Her fashion-forward designs include even wedding abayas and kaftans, with sheer fabrics, glittery details, all maintaining a modest and elegant approach, while being truly chic and in style.
She is definitely completely transforming the Middle East fashion market, all while keeping culture and values in mind. We love to see it and can’t wait to find out about her future collections!