It’s a fact: early sufferers of hearing loss lose the ability to hear sounds above 4 kilohertz. Because the hearing quality evaluation process is not always the most agreeable activity, people avoid it very often, until it’s too late. But who said the exam should be boring or costly? Using the same science of a hearing test, mixing frequency and decibels to test what a patient can hear, FP 7 Dubai based agency disguised the test in a radio spot done in the style of wildlife documentaries, featuring dolphins that communicate in the same high frequencies that sufferers first lose. To make the radio and audio experience an interesting one, they hired an impersonator of the famous David Attenborough, to pull listeners in from the first second, as he reported from what sounded like the ocean. Listeners who couldn’t hear the dolphins, were likely to be suffering from hearing loss and for the first time, they could self-diagnose for signs of hearing impairment. In the UAE, over 410,000 people suffer from hearing impairment in different degrees. 96% of them have been found to not be aware of the symptoms and warning signs. Early diagnosis is known to prevent hearing conditions from worsening, but symptoms aren’t obvious. HearLIFE Clinic was the client behind the campaign. The idea – simple and smart- could be easily exported abroad and have a worldwide level career.
AGENCY: FP7/DXB Dubai
CLIENT: HEARLIFE CLINIC
EXECUTIVE CREATIVE DIRECTOR: Oliver Robinson
REGIONAL HEAD OF STRATEGY: Tahaab Rais
COPYWRITER: Michael Boszko
ART DIRECTOR: Filipa Mauricio
SENIOR ACCOUNT DIRECTOR: Vicky Kriplani