(#MineElFelten) – Judge the rapist not the victim In the Lebanese patriarchal society, people tend to blame the woman who was victim of sexual abuse as if she was “Looking for it”. They criticize the way she dresses, the way she looks, her actions. Victims of rape are accused of being at fault and called names. A very common Lebanese word is used when “accusing” a rape victim is “Feltene” which means someone who is morally loose. This is why they asked the rhetorical question #Min_ElFelten (#shameOnWho?) to highlight that the woman is not to blame, but the rapist is. He is the one to be blamed for his lack of humanity and loose morals. The shame needed to be shifted from the victim so that people could finally judge the rapist not the victim.
AGENCY: Leo Burnett Beirut
CHIEF CREATIVE OFFICER: Bechara Mouzannar
EXECUTIVE CREATIVE DIRECTOR: Malek Ghorayeb
MANAGING DIRECTOR: Nada Abi Saleh
MANAGING DIRECTOR: Jo Chemaly
CREATIVE DIRECTOR: Rana Khoury