CATALYST FOR GOOD
Lebanon has absorbed more than 2 million Syrian refugees. More than half are children, drastically increasing the number of children beggars. There is no social infrastructure or government system to help the refugee population. Additionally, gangs exploited some street children, using the money they were given to buy illicit items. Unsure of where their money was going, the Lebanese stopped giving. This left the majority of street children who beg to survive, without basic necessities. To enable the Lebanese to give responsibly, we created an alternate currency to hand to street children named the Good Note and worth about $1. Unlike bank notes, it can only be spent on good things at Bou Khalil supermarkets and its affiliated pharmacy (with restrictions on alcohol and tobacco. Medicine can only be purchased with a doctor’s prescription).
Agency – J. WALTER THOMPSON BEIRUT