PEOPLE At the Lynx, on the Arabic Creativity Stage, the most impactful presentation I attended in 2018, came from TBWA’s Saudi Branch. Omar Al Abdali – the...
INNOVATION & SOCIETY Red Tomato is a neighborhood pizzeria wanting to drive loyalty with existing customers and increase delivery orders. Going up again...
GENDER & CULTURE The idea evolved over time. From the outset, we didn't want to get involved in superficial giveaways and overt sales tactics. We wanted...
FUTURE & INNOVATION Automotive performance is the subject of debate across the world. But these debates often have a conclusion – Which car has the high...
CULTURE Knowing that more than 12,000 people drive the Dubai-Abu Dhabi highway every day, listening to their radios but without much to look at, we decided ...