Born in Kyiv, in the family of Ukrainian engineers, Nadia entered the industry as a copywriter in a time when Kotler and Beigbeder set the tone. Since then, Nadia worked for top creative & digital agencies in Kyiv and Moscow, won awards, became a mom of two and nowadays she is the Creative Director of Adbakers, the agency offering data-driven personal marketing approach to the clients. In times of war, she is also the local voice of є!Креатив, the platform she launched alongside Talenthouse to offer local creatives the opportunity to connect with international agencies, work on real briefs and get paid fast at European rates.
WHAT IS YOUR CAUSE AND HOW OTHERS CAN HELP?
є!Креатив (e!Creative) means “there is creative work” in Ukrainian. This non-profit platform was created to support creative professionals who was affected by war in Ukraine. The project is powered by Talenthouse which is the reason of smooth launch and rocket-speed payments.
ADVICE FOR INTERNATIONAL HEADHUNTERS, RELATED TO UKRAINIAN CREATIVES
Don’t pity us because of war. We can take care of ourselves, and if we are winning our freedom now, we can win you a market share or a client. Just challenge us and you’ll see.
A SAMPLE OF YOUR BEST WORK
If I had to choose one, I’d choose the campaign that reminds me of my home city, Kyiv. It was created after an extreme snowfall in March that did not become an obstacle for the Mitsubishi. It’s called February, 57th.
A CHILDHOOD STORY THAT ANNOUNCED THE CREATIVE PERSON YOU ARE TODAY
I grew up in a family of engineers who had creative hobbies. My father was painting, my mother sewed beautiful dresses for me and herself (in Soviet times it was the only way to dress in a trendy an original way). I have never considered myself a creative person. For me, it was always more important to know everything perfectly – mathematics, physics, chemistry, languages were a priority. But the reverse side of my notebooks, those sheets that usually remain blank, were always filled with drawings, graffiti, some sort of experimental sketches. Such a secret life of an excellent student.
A UKRAINIAN CUSTOM REFLECTING THE BEAUTY OF YOUR CULTURE
On December 13, Ukrainians celebrate Andrejki, St. Andrew’s Day. It is believed that on this holiday one must eat vareniki to be happy next year.
By the tradition, the right vareniki should be made by a woman, and by preparing them on this day, the hostess significantly enhances her feminine energy. The cooking process corresponds to the phases of the Moon. Moreover, there should be 29 dumplings on the plate, according to the number of days in the lunar calendar.
The main filling for dumplings for the holiday was poppy seeds, as it is a symbol of male strength. The dumpling itself symbolizes women’s energy, so in combination with poppy seeds the dish becomes a Ukrainian symbol of “Yin-Yang” that brings harmony to family relationships.
UKRAINE SHOULD BE KNOWN FOR
Its brave people.
THE BEST THING ABOUT UKRAINIAN CREATIVITY IS
Its humor. We find a courage to laugh even in the most terrifying circumstances, and this quality makes us unbreakable.
RECOMMEND AN UKRAINIAN CREATIVE THE WORLD SHOULD KNOW ABOUT
I love minimalistic illustrations and avant-garde Instagram masks of Tanya Pirog (pirogart.com)
YOUR DEFINITION FOR BEAUTY
Beauty is a personal experience. It can be compared with the light shining through your soul, it is a fracture of happiness.
YOUR DEFINITION FOR PEACE
I thought piece is something inside of us, but its not. It is more complicated stuff than inner “ommmm”.
YOUR DEFINITION FOR HUMANITY
Being human is given, but humanity is a choice. Which is, unfortunately, is “not so unambiguous” for Russian soldiers now.