DESIGN TO CHALLENGE AND DEFY TABOOS

2019 was the year when the FGM was more than one agency’s topic of concern. Several hospitals, NGOs and creative entities approached in their own key the sensitive issue of genital mutilation for women and came up with culturally rich solutions. Here, the one created by Impact BBDO, also a gold winner in Dubai Lynx, in the Print & Outdoor Craft category.

#Gold@Print&OutdoorCraft, @DubaiLynx2019

CREDITS:

AGENCY: Impact BBDO

CLIENT: 28 Too Many

CHIEF EXECUTIVE OFFICER: Dani Richa

CHIEF CREATIVE OFFICER: Paul Shearer

MANAGING DIRECTOR: Samantha Stuart – Palmer

ASSOCIATE CREATIVE DIRECTOR: Marie Claire Maalouf

EXECUTIVE ARABIC CREATIVE COPYWRITER: Sarah Berro

CREATIVITY NATIONSBEYONDCLICHES GENDER EQUALITY LOVEANDLOBBY