2019 was the year when the FGM was more than one agency’s topic of concern. Several hospitals, NGOs and creative entities approached in their own key the sensitive issue of genital mutilation for women and came up with culturally rich solutions. Here, the one created by Impact BBDO, also a gold winner in Dubai Lynx, in the Print & Outdoor Craft category.
AGENCY: Impact BBDO
CLIENT: 28 Too Many
CHIEF EXECUTIVE OFFICER: Dani Richa
CHIEF CREATIVE OFFICER: Paul Shearer
MANAGING DIRECTOR: Samantha Stuart – Palmer
ASSOCIATE CREATIVE DIRECTOR: Marie Claire Maalouf
EXECUTIVE ARABIC CREATIVE COPYWRITER: Sarah Berro