CATALYST FOR GOOD
Blood Relations – The mutual blood donation project.Instead of spilling blood, people from both sides could share it,starting with those with most reason to hate – bereaved Israeli and Palestinian families. The Israeli national blood bank and an Islamic hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.
Agency – BAUMANN BER RIVNAY SAATCHI & SAATCHI
CREATIVITY NATIONSBEYONDCLICHES BAUMANN BER RIVNAY SAATCHI & SAATCHI HOPE LOVEANDLOBBY