Skip Friday 13th and play Loto.
skipfriday13.com A 24-hour microsite experience that allowed everyone in Lebanon on Friday, May 13, 2016 to play Loto online from different cities that were still on Thursday the 12th, or already on Saturday the 14th. How? By rerouting Loto Libanaise’ website IP address every hour from one city to the next, across 24 servers worldwide based on their time zone — Tokyo, London, Havana, Auckland, Rio de Janeiro, Dubai, New York, Kingston, Bangkok and more. Skipping Friday the 13th in its entirety. We promoted the site with out-of-home ads, online banners and social media posts.
Agency – IMPACT BBDO