GENDER, SOCIETY & CULTURE
47% of married Egyptian women suffer from domestic violence and 99% of all women suffer from sexual harassment. Females prefer to stay silent on violence out of shame and thus end up not reporting it at all. Same goes for witnesses trying to mind their own business. Hence, violence against women became a reality society is used to instead of an abnormality they’re trying to fix.A campaign launched by UN Women to face society with its own doing. It normalized assault just like society does through the use of fairytales to capture the cycle of violence feeding on people’s silence. The aim was to provoke a reaction and push people to end the cycle of silence by speaking up.
Agency – FP7/CAI
CREATIVITY NATIONSBEYONDCLICHES EGYPT FP7/CAI GENDER EQUALITY LOVEANDLOBBY