On our journey of finding the best summer fits, we are focusing on Mehtap Elaidi, a Turkish designer known for her contemporary ready-to-wear women’s brand, focusing on cotton and cotton blends. You can easily spot her creations, thanks to her signature style. Get ready for bold cuts and colorful & happy patterns!

The clothing brand is led by founder Mehtap Elaidi and Lal Omur, a cool mother & daughter duo with much to offer! They cater to the unapologetic women in search of functional clothes with a design twist, that are meant to last a lifetime.

Even though Mehtap started her brand in 2008 with only a white shirt and some curiosity, today Mehtap Elaidi has gained a loyal following and garnered attention from the fashion industry. Her collections have been showcased at various fashion events and exhibitions, further establishing her reputation as a notable Turkish designer.

While her brand is based in Turkey, with several flagships in Istanbul and Bodrum, Mehtap Elaidi has now expanded its reach beyond her home country. Her designs have been embraced by fashion enthusiasts from all around the world.

But enough about that, we have to tell you about the Summer ’23 collection and the beachwear you’ll fall in love with. What to expect? Relaxed silhouettes, comfortable and breathable materials, stripes, florals, cute prints with colorful summer symbols, like watermelon, fish, boats and sun umbrellas! What else do you need, really? Go out and have fun in the sun!

Photos courtesy of Mehtap Elaidi.
If you are interested in shopping the new collection, click here.