The Lebanese people have grown tired of their politicians excuses which fill the pages of every newspaper in the country. To cut through the growing apathy, Impact BBDO decided to take a bold step to illustrate exactly what the politicians were doing — nothing at all. Their idea was to print an entirely blank newspaper to send shockwaves throughout the country. Once they had garnered enough public interest, they would call on the nation to fill the pages with the future that they demanded from their politicians. In Lebanon politicians/political parties own and directly control a number of different media outlets. As an independently owned newspaper, An Nahar’s readership values the papers impartial editorial style. When it became clear that a number of politicians were using the press to perpetuate political gridlock, An Nahar decided that it needed to act. In the face of growing apathy, they chose to print a blank newspaper because it would cut through the cluttered news space and draw interest from all sides.
“The Blank Edition” won 13 awards at Cannes Lions 2019. One Grand Prix at Print & Publishing. Two Bronze Lion at Brand Experience & Activation and Media. And 10 shortlisted awards at Titanium, Sustainable Development Goals, PR, Direct, Media. Brand Experience & Activation and Print & Publishing
AGENCY: Impact BBDO
CHIEF EXECUTIVE OFFICER: Dani Richa
CHIEF CREATIVE OFFICER: Paul Shearer
CREATIVE DIRECTOR: Tres Colacion
CREATIVE DIRECTOR: Logan Allanson
ASSOCIATE CREATIVE DIRECTOR: Giancarlo Rodas