ROAD RAGE RADIO
This isn’t a traditional Radio spot, but a sponsorship takeover, where Chevy dictated radio stations’ playlists to calm drivers on the road in Ramadan. To mak...
NORA FERNEINE
the soul of an artist with a brilliant business brain Nora grew up in a family of artists. Her art background, doubled by her business education, al...
AL UMOBUWAH: PUTTING “MUM” INTO “PARENTHOOD”
Arabic, like a few other languages, contains a variety of words stemming from paternal-centered roots. The word “parenthood” (Al Obuwah) is one such word. Alt...
THE FASTING PIXELS
Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For ...
A COMB FOR A SPIRITUAL METAPHOR
Some ideas stand the test of time. This one, inspired by the words of the Prophet Muhammad: “All humans are equal like the teeth of a comb”, was an invitation...
BULLY A PLANT
Verbal bullying is an issue that is commonly overlooked in schools in this region, and the effects of it are noticed too late. This is due to the cultural ide...