Give mom back her name – UN Women
GENDER & CULTURE Despite being a 3000 year old civilization, there exists a peculiar taboo in Egypt, where men never disclose their mother’s names in pu...
Footnote for the breast – Medcare woman & children hospital
HEALTH & CULTURE Discreetly communicating to local and Arab women on a subject that is taboo in their culture through the use of a unique method at a ve...
Hello happiness phone booth – The Coca-Cola Company
CATALYST FOR GOOD We created and installed phone booths that accept Coca-Cola bottle caps instead of coins at labour camps across the UAE, enabling poor wo...
VIP Fridge Magnet – Red Tomato Pizza
INNOVATION & SOCIETY Red Tomato is a neighborhood pizzeria wanting to drive loyalty with existing customers and increase delivery orders. Going up again...
#Shedrives – Nissan Saudi Arabia
GENDER & CULTURE The idea evolved over time. From the outset, we didn't want to get involved in superficial giveaways and overt sales tactics. We wanted...
Be Seen – The Cartel
FASHION & CULTURE Our creative idea – Be Seen– celebrated the Abaya as a canvas upon which to express female individuality through choice accessorizatio...